Content marketing automation that scales your voice across every channel

Start with a blog, newsletter, or call and get a system that publishes across email, LinkedIn, X, and more. All done-for-you.

The content chokehold

You know content works, but it’s not working for you

Your content should generate leads while you sleep. Instead, it's another task on your to-do list.

  1. You don’t publish consistently
  2. You’re not seeing inbound leads
  3. Your best ideas stay stuck in your head
  4. You bought the AI hype but got junk
  5. You’re the bottleneck for every single post

No rhythm. Posts go out when there’s time — not when there’s a plan. Without a system or workflow, content has no momentum.


Zero inbound. Content gets published, but nothing ranks or nurtures. Traffic dies at the page because there's no strategic follow-up.


Ideas stay in limbo. They sit in Notion, Looms, voice notes or in your head. But never get turned into actual posts or anything prospects see.


You bought the AI hype. Black-box, affiliate-promoted, GPT-wrapped AI tools produce fluff. They churn out junk and you’re still doing the hard part.


One-person bottleneck. Everything runs through the founder. Content stalls because you’re too busy to write or manage a process.

#content-pipeline
System breakdown

How the content marketing system works

Turn long-form ideas into a content engine — fully automated, fully modular, and trained on your voice.

Step 1: AI generates your long-form draft

The system kickstarts content creation by turning call transcripts, past posts, or idea notes into draft blogs or newsletters — using prompt-engineered GPT modules.

Example tools we use: Google Drive, OpenAI (via Make), Notion

Call Transcript
Past Post
Idea Notes
AI
Generated Draft
Initializing...

Step 2: Capture, store and tag content in your content hub

Each idea is pushed into a structured Airtable base, with tags for title, source, topic, funnel stage, status and actions (to trigger Make automations with webhooks. This is your centralized content factory.

Example tools we use: Airtable, Make

Step 3: Break it into platform-specific assets

Make flows parse each long-form asset into:

  • LinkedIn posts
  • Twitter threads
  • Quote cards
  • Email teasers
  • Carousel outlines

Each one mapped to platform tone, length, and CTA format.

Example tools we use: OpenAI, Airtable, Make, Image generation (DALL·E)

Long-Form Asset

Step 4: Publish, track, and recycle top performers

Posts publish directly to socials (LinkedIn, X, Facebook, Instagram, Pinterest, etc. Make.com tags UTM links, logs post-level stats, and flags top performers for reuse or scaling into ad creatives.

Example tools we use: LinkedIn API, Buffer, Google Analytics, Airtable, Make

Before vs after

From scattered content chaos to a consistent inbound engine

See what changes when your content machine runs on autopilot.

Manual

Automated

You write from scratch every week (or don’t publish at all)

One source file triggers long-form + multi-platform output

Your best ideas die in Notion, calls, or unfinished drafts

Raw notes, transcripts, and Looms feed your system automatically

You bounce between 6 tools to manage content

Everything lives in one Airtable + ClickUp view

You hire ghostwriters who never get your tone right

AI uses brand-trained prompts that sound like you — not a robot

Content goes out, but you don’t know what works

Every post is tracked, and top-performers are recycled on autopilot

Is this right for you

Built for B2B founders who want inbound leads without becoming full-time content creators

If content feels like a second job, and every post is a bottleneck, this system is built for you.

  • You run a B2B service, consultancy, or lean SaaS without a marketing team
  • You’ve tried writing content yourself — but can’t keep up consistently
  • You’ve bought into AI tools, but they produce fluff and generic output
  • You want to publish more, without outsourcing your voice or spending 10+ hours/week
  • You care about inbound traffic, lead nurture, and being top-of-mind in your niche

If that sounds like you, this is the content engine you’ve been trying to duct-tape together.

Ready to publish more without writing more?

Find out how an automated content engine could turn your raw ideas into weekly posts, save you 10–20+ hours a month, and drive consistent inbound leads.

No credit card required

Book your free 30 min intro call today with Brendan