See your lead follow-up losses instantly

Calculate your lead follow-up leak costs

Estimate how much revenue you're losing from slow or delayed responses.

Wondering if lead follow-up automation is worth it?

Use this free calculator to see your revenue leaks, slow response costs, and breakeven to automate in seconds, no spreadsheet required.

Funnel volume

Total number of new leads or inquiries you receive monthly

Typical revenue per closed deal or customer lifetime value

Follow-up cadence

Longer delays have greater improvement potential with automation

Time spent weekly on lead outreach, emails, and follow-ups

Conversion rates

Expected conversion rate if leads were contacted immediately

Your actual lead-to-customer conversion rate today

Operations cost

Choose who handles lead follow-up activities

Automation costs (optional)

If left blank, default estimates will be used for calculations.

Why use this calculator?

Every hour of delay in following up with leads is revenue slipping through your fingers, and every missed opportunity compounds over time.

This tool shows you:

  • How much revenue you're losing from delayed lead responses
  • The hidden cost of poor follow-up systems and processes
  • What it would cost to implement automated follow-up
  • How quickly better systems would pay for themselves

Perfect for:

  • Sales teams and managers
  • Marketing agencies
  • Small business owners
  • Anyone who generates and manages leads

How it works

Our lead follow-up leak calculator uses industry-standard metrics to show you the true cost of poor lead response times:

  1. You enter your lead volume, response times, and conversion rates
  2. We calculate the monthly and annual revenue you're losing
  3. We estimate the cost of automation and better systems
  4. You see your potential gains and ROI instantly

It factors in response time impact, lead decay rates, and system costs to give you a clear financial picture.

We'll crunch the numbers in real-time.

Note: This calculator shows direct revenue impact. It does not include brand reputation or long-term customer lifetime value losses.

Understanding your results

You'll see exactly how much revenue you're losing and how quickly better follow-up systems could transform your bottom line.

  • Monthly revenue leak: Estimated revenue lost from leads that go cold due to slow follow-up
  • Response time impact: How much each hour of delay costs you in lost conversions
  • Total annual impact: Combined annual cost of lost leads and poor conversion rates
  • Payback period: How many months it would take for better systems to break even
  • Leads saved per year: Estimated additional conversions with faster follow-up

Most teams are shocked by how much they're losing through slow lead response and how fast proper systems could recover it.

All based on proven response time data and conversion metrics, not inflated promises.

How do your results compare?

Industry data shows that most teams lose more deals to slow or missing follow-ups than to lead-quality issues:

  • Leads contacted in under an hour convert seven times better than those left waiting a day.
  • Roughly six out of ten inbound leads never receive a single response.
  • Automation often pays for itself in as little as four months by reclaiming those lost opportunities.

If your leak is larger than these benchmarks, you have an immediate win sitting in your pipeline.

FAQs

The calculator uses industry-standard data showing that leads contacted within 1 hour are 7x more likely to convert than those contacted after just 2 hours. Your actual results may vary based on your industry and lead quality.

Use your best estimates or track a sample of leads for a week. Most businesses underestimate their actual response times, so be realistic about how long it really takes to follow up.

No, this calculator focuses specifically on the revenue impact of lead response times. We don't factor in the costs of full nurturing sequences or marketing automation platforms.

Research shows that responding to leads within 60 seconds can lead to a 391% increase in sales, with some businesses closing 55% of their leads when implementing fast response times. The calculator uses these proven metrics along with industry data showing leads contacted within 5 minutes are 100x more likely to connect than those contacted after 30 minutes. We apply conservative estimates based on your current response times to calculate potential improvements.

Absolutely. The calculator provides concrete ROI data you can use to build a business case for better lead follow-up systems and automation.

Yes. Adjust your inputs to test different response times, lead volumes, and conversion rates to see how improvements would impact your revenue.

Ready to stop watching leads slip away?

You've seen the leak. Let's plug it for good.